Matomo vs Plausible Analytics vs Umami
Matomo, Plausible Analytics, Umami compared on license, free-edition limits, deployment and project health. Change a project below to compare something else.
| Matomo | Plausible Analytics | Umami | |
|---|---|---|---|
| Category | Analytics | Analytics | Analytics |
| License | GNU General Public License v3.0Open source (OSI) | GNU Affero General Public License v3.0 or laterOpen source (OSI) | MIT LicenseOpen source (OSI) |
| Free edition | Some features paywalled | Some features paywalled | Not confirmed |
| Deployment | Self-hosted · Cloud | Self-hosted · Cloud | Self-hosted · Cloud |
| Self-hosting setup | Needs a database | Multi-service setup | Needs a database |
| SSO / SAML | Paid | Paid | Not confirmed |
| Role-based access control | Not confirmed | Not confirmed | Not confirmed |
| Audit logs | Paid | Not confirmed | Not confirmed |
| Multi-user / teams | Free | Not confirmed | Not confirmed |
| Backups and restore | Not confirmed | Not confirmed | Not confirmed |
| API access | Free | Not confirmed | Free |
| Support SLA | Paid | Paid | Paid |
| GitHub stars | 22k | 29k | 39k |
| Last release | Oct 4, 2026 | May 15, 2026 | Sep 17, 2026 |
| Alternative to | Google Analytics | Google Analytics | Google Analytics |
In short
- Matomo is licensed GNU General Public License v3.0 (open source (osi)). Free edition: some features paywalled.
- Plausible Analytics is licensed GNU Affero General Public License v3.0 or later (open source (osi)). Free edition: some features paywalled.
- Umami is licensed MIT License (open source (osi)). Free edition: not confirmed.
Each project page lists the official sources behind these answers. Where the official pages do not say, the table shows “Not confirmed”.